Meadhbh, Author at Pink Salmon

Creative effectiveness & B2b

Creative effectiveness & B2b brands

Why b2b brands need to market more like consumer brands….

<img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

MeadhbhMarch 16, 2023

Customer Service

Why is customer service so bad?

For decades companies fought hard to retain customers pushing the mantra the “customer is always…

<img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

MeadhbhMarch 16, 2023

Branding

Hands up who wants to be a challenger brand?

Any brand can be a challenger brand. It’s not the preserve of new brands on…

<img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

MeadhbhMarch 16, 2023

Branding

Get in on gaming

As gaming continues to grow in prominence and the playing field becomes increasingly crowded, how…

<img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

MeadhbhMarch 16, 2023

Culture

How to build brand relevance through culture

Cultural moments affect companies, their people, and their products. Not tuning into them, means potentially…

<img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

MeadhbhMarch 16, 2023

Branding

How sport is engendering a new wave of activism

Consumers expect brands to play a role in improving their world, ensuring purpose driven marketing…

<img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' data-srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' height='70' width='70' decoding='async' data-src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Meadhbh' src='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/735c4209be76b64263df0cea3ed4f787?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

MeadhbhMarch 16, 2023

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